We are very excited to offer a Free Client Marketing program, available to those with Pro and Advanced plans in the US and UK. Check out the campaigns available below, and know that eligibility does vary by country.
How does it work? It’s simple: when you enroll, our marketing team will create a coupon code within your account to distribute to your clients on your behalf via email campaigns for key occasions and holidays. The result is often an uptick in your print and product sales for those occasions, and throughout the year. It’s completely free to join, and the only cost to you will be funding promotional discounts.
Please keep in mind that you must enroll or opt out of the campaigns prior to the noted deadline date/time. It will not be possible to enroll or opt out of a campaign once the deadline has passed.
Click HERE to see what campaigns are currently available to enroll in your account.
When you enroll in a campaign, we will create a coupon code in your account and manage the email communications to your clients on your behalf as though you were sending the promotions yourself. Please see the campaign checklist to make sure you're prepared for the campaigns when notifications are sent out to clients.
How to Enroll or Opt-Out of Client Marketing Campaigns
You can enroll in or opt-out of Client Marketing Campaigns within your account; you have the choice to enroll in individual campaigns, or to enroll in all of them. If you've enrolled in a campaign and need to opt-out, you must do so before the “Enroll By” date listed for each campaign.
If the last day to enroll/leave shows a date that has already passed, then it’s no longer possible to Enroll in or Opt out of that campaign.
1. From the Main Menu within your account, hover the mouse pointer over Settings, and then click on Selling from the menu that appears.
If your account was opened after May 10, 2018, or if you do not see Settings, you will need to hover you mouse pointer over your username in the top right corner and click on Account from the dropdown; then you will click on Selling from the left side of the page. |
2. On the left-hand menu, go to Free Client Marketing and locate the desired campaigns.
3. Review the Last day to enroll/leave and make sure that it is not too late to Enroll or Opt-out.
Feel free to enroll in all future campaigns by checking the Enroll All box.
Note: If you've previously chosen the option to Enroll All, you will be automatically enrolled in the new campaigns each year as long as that Enroll All option is still checked. If you do not wish to be automatically enrolled in future campaigns, make sure that you uncheck the Enroll All option.

All of the work for the actual promotion will be coordinated by our in-house marketing team here at Zenfolio, but there are a few important steps you’ll want to take in order to prepare.
Campaign Preparedness Checklist
Currency: Before each campaign goes live, we'll place a coupon code in your account that will activate the promotion so your clients can receive the discount. The coupon will be valid in only one currency. If you have clients in multiple countries, the discount will only apply to the currency associated with your account.
Note: Once the coupon code is placed in your account, you can edit the coupon so it can be applied to a different currency. However, that currency change will not be reflected in the emails that we send to your clients about the coupon. Those emails will always state the the coupon is applicable for the currency associated with your account.
Make Sure the Price is Right: Don’t forget to adjust your retail pricing to account for promotional discounts during the promotional periods. Your margins will fund the promotions, so please ensure that the prices that you've set for your products will still give you a profit after the discounts are applied.
IMPORTANT NOTE: The discount will apply to all prints and vendor-lab products on your price list.
Never sold before? Check out this article on how to Create Your First Price List so you can make money selling your photography.
Password Protection Considerations: If you have password protection for clients, you may want to consider turning it off, or ensuring a hint is available to assist the customer (which may include options to contact you). This will not only help clients that may have forgotten their Gallery password, but it will also help ensure that the email the client receives about their Gallery will include actual preview images from their Gallery.
Add Quick Shop Products to Your Price lists: For each email that we send to your clients on your behalf, we may include products to inspire gift ideas. You’ll want to ensure that these featured items are included in your price lists. This support article shows you how to add items to your price list.
Tracking the Number of Purchases
Curious as to how well Free Client Marketing is working for you? You can actually track how many purchases were made using the coupon code via Coupon Usage Information.
Simply access the Selling Page in the Main Menu of your account, and then click Coupons, where you’ll find the coupon usage information. Click on Usage (all the way to the right, as pictured below) to see how many times that specific coupon has been used.
Click HERE to go to your Coupons page.
See this link for more details regarding accessing the Coupons page.
Alternatively, click on the Coupons tab within Sales Reports to view all orders related to a specific coupon. Sales Reports can also be found under Selling.
See this link for more details regarding accessing Sales Reports.
Client Campaigns FAQ
What are Client Campaigns?
Client Campaigns are email campaigns created by our marketing team at Zenfolio, and sent to your clients on your behalf; these email campaigns contain discounts and can be effective in driving print and product sales. The Client Campaign program is free to join—the only cost to you is funding the promotional discounts for each campaign you're enrolled in. When you enroll in a campaign (or all of the campaigns), we will simply create the coupon codes in your account and then manage the email communications on your behalf, as though you were sending the promotions yourself.
We will send these emails to all of your registered clients, inviting them to purchase from their respective Galleries. A reminder email will also be sent to encourage last-minute purchases.
How do I join?
Check out the steps above to see how you can join a specific sale, or to automatically join all upcoming sales.
What promotions will you offer my clients?
Year-to-Year there the offered campaigns may change; however, promotions for Mother's Day, Black Friday/Cyber Monday, and year-end Holidays can be expected. To see if there are any upcoming campaigns available for enrollment, click HERE.
What do I need to do?
You can take complete advantage and enroll in all possible campaigns, or select individual campaigns that you think your clients will love most. Make sure that you complete the Campaign Preparedness Checklist prior to the campaign launch.
Which customers will get this promotion?
We will email your clients for the campaign as long as they meet one of the following criteria:
- Placed a non-cancelled order from your site. This order must contain at least one vendor-lab item purchased at non-base lab prices.
- Visited a Gallery that had Visitor Sign in enabled, and registered their email in that Gallery.
- Created a Favorites set.
Each of these actions tag the contact to that specific Gallery, which is then used within the marketing campaign email to link the client back to the same Gallery. If a client is tagged to multiple Galleries, they will be provided a link to their most recently tagged Gallery.
We will only message customers whose Galleries are still live (Public or Password-protected in Access Control Settings). No private Galleries will be touched or promoted. If a Gallery is set to Private after the deadline to opt-out of the campaign, we cannot guarantee that those particular clients will not be included in the campaign.
Please note that clients that are only listed within an Event participants list will not be emailed as part of these promotions unless the client meets the criteria above.
How can I, as the photographer, receive a copy of the campaign email when it is sent to clients?
Each campaign email is only sent to contacts that meet the above mentioned requirements and the photographer is not automatically provided a copy of these emails. In order to receive a copy, you must add your email address to your contact list and tag it to an eligible Gallery that is offering selling.
How do I see how well a campaign performed?
You will actually receive order notifications for purchases in the same way that you usually would. In addition to that, your sales reports will reflect all orders placed, and you will be able to track the coupon usage information on your Coupons page.
How do I opt out of a campaign?
You are actually not included in any of our client campaigns initially by default, so there wouldn’t be any action needed to opt out. If you've enrolled into a campaign and would like to opt out, you can go to your Zenfolio Free Client Campaigns page and uncheck the Enroll box.
When opting out, make sure to opt out before the last day of the enrollment period to leave the campaign. Check out all of the Enroll and Opt-out deadlines HERE.
Please note that if you've previously chosen the option to Enroll All campaigns, you will be automatically enrolled in the new campaigns each year, as long as that Enroll All option is checked. It is note possible to opt out or remove your account from a campaign after the deadline to do so has passed.
How do I make sure I make money from the campaign?
We will offer a discount on all products available in your price list, so in order to make the campaign profitable, your markup should be high enough to sustain the discount provided in that particular sale.
Please review all details for each campaign HERE, and adjust your price lists and products offered to best accommodate your target sales goals.
Is there any way to exclude specific Galleries or Groups or clients that have been tagged with specific Groups and Galleries?
Sure. To exclude clients that have been tagged from a particular Gallery or Group, either set the Gallery or Group to Private in Access Control, or disable Print Ordering from that particular Gallery or Group.
Do the promotional offers in the Free Client Marketing programs only apply to the items featured in the client emails?
Although we feature products in the emails to inspire gift ideas, promotional discounts apply to all vendor-fulfilled prints and products that are included in your price lists.
What products are excluded from this program?
The program is valid on integrated vendor-fulfilled prints and products only. The discounts do not apply to digital downloads, self-fulfilled products, packages, and the Zenfolio Photo Album Service.
Can I include additional product categories like digital downloads, packages, and self-fulfilled products to the promotional offer?
Yes, you can add any products you want to offer during the promotion. However, the promotional discounts will not apply to the Zenfolio Photo Album Service.
Please note that if you do expand your client offerings, the emails we send your clients will exclude digital downloads, packages, and the Zenfolio Photo Album Service, items in the Terms and Conditions.
What will the email campaigns look like to my customer?
We are exclusively promoting your business on your behalf, so the emails to your clients will include links to your selected Galleries. It’s good to note that your photography business name (your site’s display name) will appear as the name of the email sender; Zenfolio is the service provider, so the Zenfolio email address will appear in the sender’s email address field.
Here is a look at one of our previous campaign emails: