Free Guides for Photographers

Learn to make the most of your photography with our free e-books, white papers and case studies. Whether you want to get a better workflow for your business or want to get smarter about your SEO, we have the guide that will get you well on your way.



 

Having a marketing plan that determines a course of action for achieving your goals is essential for a successful photography business. Even if you are already running an established company, you can benefit from organizing your efforts into a business strategy. In this guide, we’ll give you the steps to put together an effective marketing plan.
 

The best thing you can do for your business is improve your site’s SEO with organic, search-friendly content and marketing strategies. In other words, you would become your very own SEO expert. San Francisco Bay Area wedding photographer Evan Chung gives his top 10 tips on how to jump-start your website’s SEO.
 

How do you turn your photography passion into a full-time career? That was the challenging question North Carolina native Mike Anderson was faced with. After deciding to leave his corporate job to pursue photography, Anderson needed a way to help spread the word. This case study takes a look at how pairing an amazing website with social media marketing can not only change your business but make your business.
 

You may be the most talented photographer in your genre, but unless you have an excellent web presence and advertising put in place, no one will know you exist. That’s why the first step for any business is marketing to get the word out.

This guide offers crucial strategies every photographer should implement into their marketing strategy to get more exposure for their site, gain clients and keep them coming back.
 

We live in a digital age, where in-person proofing has become less common and buying directly online has become mainstream. That’s why it’s crucial to have a way to sell digital files and make money doing so. Equestrian and Wedding photographer Shelley Paulson explains the importance of selling digital files and how she makes it work for her business.
 

When disaster strikes, you can’t afford to lose your clients’ precious images. That’s why ample storage and a good backup system should be established before you ever click the shutter. Wedding, engagement, and portrait photographer Dale Benfield of Benfield Photography provides a foolproof guide on how to keep your photos from disappearing forever.
 

As a business owner your time is money. This case study takes a look at the workflow of successful wedding photographer Kevin Mullins. Kevin was spending countless hours and significant money on processing client orders. See what he has been able to accomplish by switching to a much more streamlined process with an integrated lab system.
 

Releasing images to the World Wide Web is an important step in a modern photographer’s marketing efforts, so when uploading your images, it’s crucial to know that your images are securely protected from photo thieves. Fine art photographer Adam Edwards breaks down the five steps he takes to protect his images.